Charging for the attempt is charging for the failure
Cuvy sells one thing: an email address for a person you have already decided to contact. It is registered in Delaware and built in Toronto. It charges one credit when it hands over an address with evidence behind it, and nothing when it cannot find one — or can only offer its best guess — because a tool that bills for the attempt is billing you for its own failures, and the failures are most of what a lookup does.
- Registered in
- Delaware
- Built from
- Toronto
- Company since
- 2026
- Charged for an attempt
- Nothing, deliberately
50 addresses free every month · no card
A failed lookup is a fault, not a service
Every contact-data tool decides one thing before it decides anything else: whether the meter runs on the question or on the answer.
Most of them run it on the question. You send a thousand people, a thousand credits leave your balance, and some proportion of them come back with something you can send to. The rest you paid for anyway. Nobody describes it that way — the word used is "lookup", and a lookup sounds like a thing that was performed rather than a thing that did not work.
The trouble with that arrangement is not the price. It is that it points the supplier the wrong way. If a failure bills the same as a success, then the thin end of the data — the small companies, the industries where nobody publishes anything — is the profitable end, because it is where the work is cheapest and the outcome is worst. The vendor knows which end you are on before you do. You find out from the export.
So Cuvy bills the other way round. One credit when we hand you an address we have evidence for, confirmed or single-source, once per person however many addresses turn up. Nothing for a miss, nothing for a role mailbox, nothing for confirming an address you already had — and nothing for a best-match guess no source has yet backed. On a typical B2B search that means about 74% of the names you started with reach the invoice, and the other quarter are a problem we own.
Three things this rule takes off our side of the table
A pricing position that costs the seller nothing is a marketing line. These are the parts that are inconvenient.
- We earn nothing on the searches we are worst at
- The hardest people to find — twelve-person companies, trades, anywhere nobody publishes an address — are also the ones most likely to come back empty. A miss is free, so those searches pay us nothing at all. Per-attempt pricing pays best exactly there.
- The ledger counts people, not lookups
- One person is one credit, once, however many sources were read and however many addresses came back. What a run costs us and what it costs you move independently. That is uncomfortable to plan against, and it is the whole point.
- There is no overage line to lean on
- A run that reaches the end of a balance stops and asks rather than billing the card. Revenue that arrives because somebody did not notice is revenue you have to argue about later, and we would rather not have it in the first place.
Delaware on paper, Toronto in practice
The company is registered in Delaware and incorporated there for the ordinary reason. The people writing the code and answering the mail are in Toronto, which is the practical fact: a question sent at two in the morning European time is answered later that day, not instantly.
There is no team page here, no headcount and no investor list, and that is on purpose rather than by omission. If you are deciding whether to put a supplier in front of your domain reputation, three published things tell you more than a paragraph about us would: what we charge and when the rule last moved, what has shipped and on which date, and what we hold, what we delete, and which certifications we do not have. All three are written to be checkable, including the parts that are not flattering — as is whether we are hiring, which today we are not.
Three things Cuvy is not
Each one is a thing people reasonably assume, and each assumption changes what the price means.
Not a seat on a directory
Plans include seats, but a seat is not the thing being sold. Somebody who logs in and looks nobody up adds nothing to the bill, and the invoice reconciles to people reached rather than to licences held.
Not a sending tool
Cuvy never sends anything — no messages, no connection requests, nothing from your mailbox. It ends at a file or a push into your CRM, and what happens after that is your sequencer's business and your reputation.
Not a contract
Every price is monthly. There is no annual commitment to sign, no minimum term and no notice period, so the way to stop paying for Cuvy is to stop paying for Cuvy.
What people ask before they buy from a company they have not heard of
Why charge per person found rather than per lookup?
Because a lookup is our work and an address is your outcome, and only one of those is worth money to you. Charging per attempt means the bill goes up when the data gets worse, which puts the supplier and the customer on opposite sides of the same number. Charging per person found puts a failed search on our side of the line.
How long has Cuvy existed?
Not long. The company dates from 2026 and the product is new enough that the billing rule itself changed in August 2026. That is a real thing to weigh up: a young corpus finds fewer people in obscure industries than an old one. It is also why the free plan is there rather than a sales call.
Where is Cuvy registered and where is it built?
Cuvy is registered in Delaware and the work happens in Toronto. Support and sales are answered from the same place, which is why replies arrive on a North American working day rather than around the clock.
Am I buying access to a contact database?
Not in the way that phrase usually means. There is no per-seat licence for browsing a directory, and a seat that looks nobody up costs nothing beyond the plan. What you pay for is addresses handed to you off searches you defined, which is why the invoice reconciles to a number of people rather than to a number of logins.
Who owns Cuvy, and is it funded?
We do not publish ownership or funding on this site. That is a deliberate blank rather than an oversight — writing something vague and impressive would be easier and less useful. If your procurement process needs the answer in writing, sales@cuvy.io will give it to you.
What is the risk in buying from a supplier this new?
The honest risks are coverage and longevity, and only one of them is testable this afternoon. Coverage you can check with the free plan on a search of your own: around 74% of a typical B2B search comes back with an address, and your industry will be above or below that. Longevity you cannot check, which is why nothing here has a minimum term and why credits you buy outright do not expire.
50 addresses a month, free, is enough to test the argument on a real search.