Outbound data, written down honestly
Writing on outbound data: hit rates, deliverability, catch-all domains and what B2B contact data actually costs. Each post takes one number people quote at each other — a hit rate, a bounce rate, a price per credit — and works out what it would have to mean, with the denominator written down. Nothing here is a product announcement: those are on the changelog.
- Posts
- 3
- Topics
- Hit rate, deliverability, cost per address
- Arithmetic
- Shown, not summarised
How hit rate is measured, and why yours differs
Hit rate is a ratio, and every vendor picks a different denominator. What counts as a hit, what moves the number, and how to measure your own in an afternoon.
Read it- PricingOutbound
The price per email you can actually send
Divide what you paid by the people you could email, not by the credits you bought. A worked example on a thousand names, and the costs the invoice never shows.
- DeliverabilityVerification
What a catch-all domain does to your send
The tool said valid, nothing bounced, and the account went quiet. Why an acceptance describes the server rather than the mailbox, and what to read instead.
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